Targeting Large spenders (who prioritise privacy and social distancing).
Updated: Jun 24
Latest on the current Pandemic: 🇹🇭 According to the Tourism Minister in Thailand, the government's tourism-revival strategy is to target big spenders seeking privacy and social distancing in the Covid-19 era, rather than try to attract a large number of visitors. The pandemic provides an opportunity to reset the sector, which had become reliant on Chinese groups and backpackers. Once the country's borders are reopened and so - called travel bubbles are agreed upon, marketing efforts will be geared toward wealthier individuals who want holidays with minimal risks.
Sawasdee Krub 🙏🏻
Image Credits: My sister 👩💻